Racing TV is undoubtedly the finest Flat and National Hunt racing channel that the sport has to offer, with complete coverage of 35 British and 26 Irish racecourses. Expoza, a full subsidiary of the ODMedia Group, will help Racing TV improve the service to their fans even further. A clear channel strategy, video offering and optimised videos and video data, will increase fan engagement with Racing TV. Handling global copyright of all RacingTV related content on YouTube and a clear channel management strategy will drive increased viewership in 2019.
From the first click, Racing TV will take you into the rich world of British racing, with amongst other things, course history, key moments and pre-race interviews with jockeys.
Ruben voor de Poorte, Expoza: “We already have substantial expertise within the area of sports and archives. With over 40.000 events in their archive, a lot of races have already been shared by fans on YouTube. Our first task will be to find all user generated content on YouTube and take over ownership on behalf of Racing TV, redirecting this ‘illegal’ traffic to the official channel. Then we will thoroughly check and optimise the channel and all current videos (over 1200) for the YouTube algorithm.
During this check we will make a complete analysis and come up with a long term strategy for their channel. The goal of this long term strategy is to help Racing TV build (and keep) a healthy and ever growing YouTube channel. We will first focus on expanding their footprint in territories where they’re already very active and after that we will make a plan for further expansion.”
Clive Cottrell, Director of Marketing Racing TV: “Recognising the changing way that horse racing fans are consuming content and specifically the growing importance of social media platforms, we wanted to find an agency to help us with our You Tube strategy. We were impressed with Expoza’s track record but specifically their vision of how they could help us grow and optimise our channel.”
Expoza, a full subsidiary of the ODMedia Group, has been specialising in global copyright, channel management and monetisation strategies as a YouTube certified partner for 7 years.
Many global rights holders from different industries have been successfully partnering with Expoza, generating revenues and growing their online audience.
About ODMedia Group
With a head office in the heart of the Netherlands (Utrecht) and local representation in Barcelona, Stockholm, and Leuven, The ODMedia Group is a leading provider of digital media services and has strategic partnerships with all global OTT platforms. Since 2004, we’ve provided a one-stop solution which makes sure your content is in the right format, in the right place, at the right time.
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